About Us

Bits4bikes is a division of W White Wholesale Limited

W White Wholesale Ltd is New Zealand’s largest and oldest distributor of motorcycle accessories, spares and apparel. Established in 1952 by William (Bill) White, W White Wholesale has been serving the New Zealand motorcycle industry with distinction for the last 55 years.

Today W White Wholesale is owned and managed by Keith Larkin, and his son Kyne. Keith started work for Bill White as a school leaver in 1969, and with a strong team who are passionate about motorcycling, White’s has continued to grow from strength to strength both in terms of level of service, and its range of carefully selected, high quality, value-for-money products.

A fantastic new service – bits4bikes – launched late 2007, offers you, the motorcyclist, the opportunity to purchase parts for your motorcycle online. Your order is processed by a dealer of your choice from a list provided and the delivery method of your choice at time of ordering. You can also choose to collect your order from your chosen dealer if you wish. Only reliable dealers, carefully selected by us, are registered with “bits4bikes” and payment details are on a secure site.

bits4bikes offers you thousands of quality replacement parts for hundreds of motorcycle models.